This is one of those genius ads that are entertaining and seemingly have nothing to do with the product (my favourite).
Mercedes chose to promote their Magic Body Control feature by having a chicken, manipulated by gloved human hands, boogie to a 1980s disco hit – instant classic!
Magic Body Control, formerly known as Active Body Control, is an active suspension system that employs a computer to offset the vehicle’s body movements for a smoother ride.
Well done Mercedes, well done.
For more information on how / why chickens do this click here